New book decodes the presentation secrets of charismatic leaders.
Learn the skills every professional needs to stand out powerfully in person, on camera, and online. Tactics for the polished professional as well as the beginner – even if you’re scared to death to speak in public.
Watch the trailer
What You’ll Get From This Book
- Banish presentation anxiety with this secret technique from a legendary Broadway star. (See p. 128)
- The three letter word that irresistebly attracts people to you and your message. (See p 39)
- Use this simple technique to make your message stick in their minds for months or even years. (See p. 149)
- The two “make or break” portions of your presentation and how to nail them, even if you’re short on prep time. (See p. 98)
- Ten tips from neuroscientists you can use to make your presentation unforgettable. (See p. 62)
- Don’t do “features and benefits” until you add these simple words. (See p. 87)
- Learn the secret structure of some of the most persuasive talks of the modern age. (See p. 144)
- How to sell ethically without being creepy or pushy. (See p. 85)
- How your current personal profile could be hurting your business. (See p 80)
- Why no one can remember your Power Point slides and what to do about it. (See p. 59)
“This excellent book argues that your presence can create measurable impact and lasting influence."
Nido Qubein
President, High Point University | Chairman, Great Harvest Bread Co.
“Enhance Your Presence is a great reminder that self-awareness, attention and presence are gifts not only to one’s self but also to others.”
Timothy P. Shriver, PhD
Chairman, Special Olympics
"This book and its teachings remind me to open my heart and connect with my audience. Enhancing your presence is less about learning skills than it is about transformation. Read it, feel it, live it.”
Patrick Hanaway, MD
Medical Director
Center for Functional Medicine, Cleveland Clinic
INSIDE… FREE VIDEO TRAINING COURSE
What's Inside
Each copy of Enhance Your Presence comes with a free video training course that shows you how to create compelling videos, even if you have no video experience or equipment. The authors also provide additional free downloads to supplement your experience. Total retail value: $129.00, yours free when you buy the book, Kindle edition, or Audiobook at Amazon.com
Common Questions
Q: One of the authors is a doctor. Is this book for the medical profession?
ROBERT: No. When Mark and I started working together, most of his contacts and influence revolved around the healthcare and aesthetic products industries. Because of Mark’s reputation, people from those fields came to our workshops. They were the ones who told us that “anyone who deals with people” could use these ideas.
MARK: We certainly do use examples and stories from healthcare. But we think they make a point that will resonate with anyone who serves people at a high level . As a physician, I know there is a very high standard of ethics in the profession and a real purity in the relationship between healthcare practitioners and patients. We think the world would be better if all businesses treated their customers like the best doctors treat their patients.
Q: Ultimately, who is this book for?
MARK: We wrote this for anyone who has a LinkedIn profile. There’s only one reason to be on LinkedIn. You feel you have something to offer that would serve people and you seek to expand your connections so you can make your contribution. So if you are on LinkedIn, we know you are interested in having a bigger presence.
ROBERT: When people start a new venture or project, they are usually inspired by their vision of what’s possible. But pretty quickly, they can become overwhelmed and may even feel “I’m not big enough to do this.” We think this is because they missed an essential step. In order to grow your business, you must first enhance your presence. This book is designed to support those people as they reconstitute themselves for the future.
Q: Is this about tips and techniques for public speaking?
MARK: The book is about communicating one-to-one, to small groups, and to the largest audiences imaginable. We talk about how to be great in-person, on camera, and on line. But ultimately, our book is not just about being a better speaker. We have countless examples from our students where engaging with these techniques does indeed make them a better speaker – but it also changes their lives
ROBERT: That’s because the way we present these ideas is designed to make them easy to consume and apply. Most people haven’t had a lot of training in speaking confidently and authentically, revealing what’s in their heads and hearts. When we give them proven techniques, two things happens even to the most reticent speaker. They get better almost immediately and that experience opens new possibilities. We actually witness leaders emerging in the course of engaging with the ideas in this book.
MARK: And that’s why we love our jobs.