See the latest posts from Dr Mark Tager and Robert John Hughes, co-founders, ChangeWell Training Academy
Put a Human Face on Your Practice
Dr Mark Tager
3 Ways to Create a Welcome Video and Why You Really Should
You can't ever claim to be the "best doctor." So how do you communicate how great you are - without EVER saying those words? In our work with practitioner clients, we always recommend that they create a very simple "Welcome to My Practice" video which is prominently displayed on the home page of the website. BTW - this works for any professional - not just healthcare!
Here’s three easy ways to create a Welcome Video for your practice...
If your health care business is doing any kind of marketing, you definitely want it to be effective. In this post, we discuss why the very design of the typical message prevents it from getting noticed and being remembered. It's definitely a problem. So we offer some very specific suggestions on how to fix it. These ideas apply to ads, e-mail, and social media posts...
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