PRESENTATIONS: What Your Audience Craves

By Robert John Hughes,
Chief Strategy Officer, ChangeWell Training Academy

Yes, they do want your information. When you step on the stage for your next talk, the people in the seats certainly expect you to tell them something they didn’t know before. And they want to hear it directly from you in person. Otherwise, they would stay home and read your book or stream your TED Talk.  They hope your presentation will be authoritative, thoughtfully organized, and skillfully presented.  But that’s not all they want.

What your audience really wants is something very specific. And they feel that they can only get it from being there in the room with you.  So, when constructing your next talk, be sure you include this specific ingredient.  Robert John Hughes reveals what it is and why it matters in this excerpt from Enhance Your Presence: The Audiobook Sessions.

For more on how you can use presentations as a tool to expand your professional influence and grow your business, be sure to read Enhance Your Presence: The Path to Personal Power, Professional Influence, and Business Results by Mark J. Tager, MD and Robert John Hughes.  Print, Kindle, and Audiobook editions available at